Erica is the director of marketing for Seattle Foundation with a mission to ignite powerful and rewarding philanthropy to make Greater Seattle a stronger, more vibrant community for all. She leads several key initiatives including GiveBIG, a new website overhaul and the implementation of a new digital marketing automation system.
Prior to Seattle Foundation, she spent 20 years in interactive design and development was the senior digital strategist at Masterworks after building the digital promotion and web analytics team at St. Jude Children’s Research Hospital in Memphis. Her passions are in interactive design and development, social media, lead generation and omni-channel marketing tracking and optimization.
Erica is a mentor to young women in digital and serves as a volunteer on committees and organizations that use design, social media and technology for good. Her volunteer and board experience includes Leave10.org and advisor on the IN-NW Digital Innovation and Leadership Conference. She is also co-owner of a start-up company, The Unfunnel.com Network, which provides members resources to create their own agile start-up company. From this venture, she dabbles in social entrepreneur work in her free time, recently leading the rebranding design and messaging strategy for whosincharge.com – Save a Wag with Swag, which is an eCommerce shop that gives back to local pet rescue shelters.
• Advisory Board Member, IN-NW Conference 2015
• Panelist, Google Non-Profit, DC 2012
• Featured guest; Marketing Automation Webinar Crown Partners & Adobe 2012
• Core team member; NFL & St. Jude PLAY60 Partnership 2013, Committee member
• St. Jude Brand Socialization Team, 2013