"Storytelling For Nonprofits"



This conference has been approved for 6.5 CFRE Credits

When: March 24th, 2016, 7:45am - 4:45pm

Where: Olympic College, Poulsbo Campus, 1000 Olympic Way, Poulsbo, Rooms 119 and 120

How Much:

  • Organizational Membership - Included in membership*
  • Individual Membership - Included in membership
  • Pay-As-You-Go - $125 (includes lunch)

* Please note that organizational members after the first person will be charged a $25 fee to cover the cost of additional lunches. You will be invoiced after we get your attendance list.

First member has lunch included.


KCNE is excited to present an entire day dedicated to the art of storytelling for nonprofits. Our goal is for you to walk in with some ideas and questions, and walk out with a story in one hand and a way to get that story told in the other. We hope you decide to join us.


7:45-8:10 - Check In

8:10-8:15 Intro and Welcome

8:15-9:25 "Storytelling in Grants" (including narratives, final reports, and thank yous)

We live in a reality of online word counts where grant writing can make storytelling challenging. This workshop will take a deeper dive to help you use the grant application to weave words that share a story that is compelling to funders. Come listen and learn from three perspectives/presenters how the right story can result in receiving funds from foundations.


  • Miriam BarnettCEO, YWCA of Pierce County; Grantwriting Instructor, University of Washington Fundraising Mgmt. Program
  • Ken RistineSr. Program Officer,  Ben B. Cheney Foundation
  • Alison PrideGrantwriter, Broadway Performing Arts Center; President, South Sound Chapter of PSGA

9:35-10:45 "6 Steps to Powerful Strategic Storytelling"

Stories can frame the future, capture attention, and engage interest in your organization. But are you tapping their full power? We'll offer a proven 6-step process to help you frame your story, reach your audience in a very personal way, and make a compelling case for your organization or cause in a way that leaves people wanting to donate or work with you.

 Sally Fox, Principal, Engaging Presence

10:55-12:05  "Storytelling from the Major Gifts Point of View"

The best way to develop a deeper relationship with your patrons and move them from a casual donor to a major gift donor is through storytelling.  Finding those stories, understanding what your donor wants to support, and tying those two pieces together is the development officer’s job.  This workshop will help you discover those special stories and present them to your donors in a meaningful and personal way to better build that life-long attachment to your organization and mission.  Laura will share stories from her experiences as a major gifts officer and as a consultant with finding the match between a donor’s passion and the organization’s mission.

Laura Edman, VP,  Alford Group;  Major Gifts Instructor, University of Washington, Fundraising Mgmt. Program

12:05-12:50 Lunch and networking

12:50-2:00 "Board storytelling and the 30 sec elevator speech"

We are all told that storytelling is one of the most important things in communicating about your amazing work. So how do we harness these stories to help your board 1) engage better with your organization 2) become natural champions for your work and 3) get excited about their board membership! In this workshop you will learn about:

What storytelling is (and isn’t), Why is it important for boards to have an array of amazing stories in their back pocket, and how to get boards to tell more stories.

Gillia Bakie, Corporate and Foundation Giving Manager, Washington STEM

Dan MurphyGrants Specialist, Everett Community College

2:10-3:20 "Storytelling Using Marketing"

Marketing these days involves an integrated channel approach - from direct mail to your website, blog, social media, crowd-funding, texting and emails. Some of these can involve telling the whole story, while others are snippet of information to trigger an action. The goal of creating strong content is having a story that is powerful enough to draw a person to your website to learn more about who you are and what you do. On the website, they can initiate a short-term conversation that might turn into a long-term donor relationship. How do you know what will work best for each channel and what resources to share? How customized do you need to be with your messaging? This workshop will touch on each of these topics and give you tips that have worked for organizations such as St. Jude Children’s Research Hospital, Feed the Children and Seattle Foundation.

Erika Klinger, Director of Marketing and Communications, Seattle Foundation

3:30-4:40 "Kitsap Storytelling From All Angles"

Storytelling is crucial to building relationships. It is the heart strings that tie together the non-profit’s mission, its patrons who benefit from the mission and the community who is served by the non-profit. The final discussion will be a chance to meet other local non-profits and hear examples of how they have used storytelling to unite each of the vital pieces into a development strategy. You will meet other staff members who have used the storytelling techniques you have learned today to add sparkle to grants, excite donors and create deeper relationships in the West Sound community.


Diana George, Development Director, Tacoma Musical Playhouse

Paula Rimmer Director of Development at Martha & Mary in Poulsbo, WA

Susie Glass BurdickExecutive Director of Kids Discovery Museum on Bainbridge Island


4:40-4:45 Thank you, and closing remarks


Register Here (pay as you go)

 Register Here (KCNE Members)*

* Please note that organizational members after the first person will be charged a $25 fee to cover the cost of additional lunches. You will be invoiced after we received your attendance list.

First member has lunch included.

This conference has been approved for 6.5 CFRE Credits